Saturday, November 20, 2010
Reuse Daytrana Patches
This afternoon I start to browse the weekly magazine "Io Donna" looking for some interesting article to read and what I find?
Front page advertising perfume J'adore by Dior, Chanel second page of the advertisement, the third page advertisement of the new fragrance by Gucci, fourth page advertising of Lancome lipsticks, the fifth page of advertising beauty collection of Dolce & Gabbana, the sixth page of advertising bags Louis Vuitton, the seventh page of advertising Hogan, eighth page advertisements for kenzo, ninth page of the public water Parma, tenth page advertising of Cartier jewelry and so on .... I find the first newspaper article when I came to page 47 ... I continue to browse and find other advertising ... Guess, Burberry, Intimissimi, Calvin Klein, Sephora, Damian, Les Copains, Rebecca, Tissot...l'articolo successivo lo trovo a pagina 62, un'altro ancora lo trovo a pagina 82, a pagina 89, 95 e 99.
Insomma in una rivista composta da 263 pagine ho trovato solo 6 miseri articoli e il resto era tutta pubblicità delle più noti e famose case produttrici di articoli per il pubblico femminile.
Giunta alla fine della rivista una domanda mi è sorta spontanea: Ma perché hanno deciso di chiamare questa rivista "IO DONNA"?
Non era forse più coerente ed onesto chiamarla "PUBBLICITA' A TUTTO CAMPO"? oppure "FULL PUBBLICITA'" visto che lo space devoted to it is equal to 98%.
And then: "And 'this is the quality of information that is given to women of today"?
"And 'This is the view that advertisers and editors of us women?.
not know about you ... But I feel deeply offended not only as women but as a reader AND ALSO AS A CONSUMER ...!!!
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